I made an interesting discovery late last week about myself while doing keyword research:
The focus of my writing on Sunday Night Success has changed more drastically over the past year than I ever imagined.
Sunday Night Success – 1.0
The original focus was to share the experience my friends and I were having in our action setting group: breaking our lives down into actions and meeting once a week to keep each other accountable.
We were all amazed at the difference it made in our lives and I wanted to share that experience.
Sunday Night Success – 2.0
Shortly after starting Sunday Night Success, I decided to train as a professional coach, and the purpose shifted a bit. I started talking more about vision, goal setting, and accountability.
Not a huge change in the topic, it all flowed together quite nicely. It was at this point I discovered the Google Ad Words keyword tool. I ran Sunday Night Success through to see if Google thought Sunday Night Success was about the same topics that I thought Sunday Night Success was about.
The results were positive. Sunday Night Success scored for keywords like goals, goal setting, vision, purpose, actions, accountability, and coaching.
Sunday Night Success – 2.5
My action group friends Jason and Vicky started writing some posts for SNS, as did Jocelyn, one of my coaching clients.
The topics of the writing started to broaden into life and lifestyle posts, but still had a focus on achieving goals through actions and working towards your dreams.
Google keywords showed no change, SNS was still about goals, goal setting, vision, purpose, actions, accountability, and coaching.
Sunday Night Success – 3.0
At this point I started working as a coach and I was undergoing some shifts in my own views on goal setting. In fact, for the most part I stopped setting goals for myself and shifted my focus to building my environments. This was a big change for SNS, but the intent of the site, I thought, was still about finding ways to be successful and achieve the things you want to achieve in life.
As the days and weeks went by I started focusing more and more on environments, and started talking about Personal Geography. I also, it seems, without fully noticing it, started talking more about business.
I didn’t realize it, but Google did!
Last week I did a new Google keyword search and to my surprise Google doesn’t think SNS is about vision, and goal setting anymore. Google now associates SNS with keywords like:
Make money, work from home, business opportunities, marketing, network marketing, and home based business.
Interesting.
Sunday Night Success – 4.0?
Now the question is what to do?
Obviously, without realizing it my writing and interests have shifted. The SNS environment, for me, is providing something completely different than it was a year ago. I can thank Google’s keyword research tool for giving some important insights into my development as a coach and a writer.
What does SNS need to change into? Can I even decide this, or does the unnoticed shift in the content show that SNS is going to develop naturally, and I am only along for the ride?
As I continue to ponder where to go with SNS I leave you with these questions for your own blog or website and its natural development:
Have you checked your Google keywords recently? What insights about yourself can you uncover from these results? Any surprises?