Tag Archives: decision making

What choices are you making with your business?

road-sign-464640_1280Why are you running your business?

Entrepreneurs will give many different answers to this question:

  • “I want to make more, and more, and MORE MONEY Mwahahahaha!”
  • “I want to make a difference in the world”
  • “I want to see my ideas come to life”
  • “I want to employ other people and help them make a living”
  • “I want to see if I can do it better”
  • “I want to support my family”
  • “I am tired of working for someone else”

All of these “become an entrepreneur” reason can be summarized with one overall answer (one answer to bring them all, and in the darkness bind them):

You are running your own business because you want to be able to make CHOICES

You want to choose:

  • if you provide a service, build something, help someone, or create art.
  • how you make your money and what you do with your money
  • when you work and for how long
  • to live outside the cookie-cutter existence that makes you feel sick to your stomach

You want to make and be in control of your own choices

Some of the Choices I make with my business

For me, I run my business so that my wife and I can make the choice that our son doesn’t have to go to before and after school care. I drop him off and pick him up.

We choose to put money into multiple vacations even though some of that money should definitely be going to our retirement.

I choose to work with the clients I love not the ones who pay me the most money (but give me the most grief).

I get to choose when to pivot and change what I do completely without having to look for a new job.

I get to (with my wife and son) choose to live the life that we all dream of.

What are your Choices?

Most people will tell you that they choose the entrepreneurial lifestyle to have freedom. Many people misinterpret this freedom as the ability to sit on a beach and relax, or stop working at 2pm every day, or travel the world. These are all great forms of freedom, but they aren’t necessarily yours.

Entrepreneurial freedom is the freedom to be more in control of your choices.

You can choose to go on that beach vacation. Or, you can choose to work 80 hours per week to grow something bigger and more amazing than what you have now. You can choose to travel the world and work from a suitcase, or to fit an entire business into five hours per day while the kids are at school. The freedom of owning your own business comes from the choices you get to make that other people don’t, and that is amazing.

Why do you choose to be an entrepreneur? What does your freedom look like?